Lava International Limited is gearing up to shake up the budget gaming smartphone market with its brand-new Lava Play series, designed exclusively for gaming enthusiasts. The first model in the lineup, Lava Play Ultra, is set to debut on August 20 at 8:00 PM IST, bringing premium-level gaming performance to Indian users at an expected price under ₹20,000.

Lava’s Big Entry into Gaming Smartphones

As mobile gaming continues to rise in India, Lava has officially confirmed its Play series, targeting young gamers who demand high-end performance without breaking the bank. The company emphasizes that the Play lineup will focus on speed, responsiveness, thermal management, and immersive displays, ensuring a console-like experience in the budget category.

The Play Ultra will act as the foundation for future models in this lineup, which Lava plans to expand in the coming months with more feature-packed devices.

Lava Play Ultra Specifications and Features

The Lava Play Ultra packs a powerful punch with the MediaTek Dimensity 7300 chipset, integrated with HyperEngine gaming technology. This combination ensures stable frame rates, lag-free performance, and optimized power efficiency—critical factors for gamers.

• Display: 6.67-inch FHD+ flat AMOLED panel
• Refresh Rate: 120Hz for ultra-smooth visuals
• Brightness: 1,000 nits for outdoor readability
• Processor: MediaTek Dimensity 7300 with HyperEngine gaming optimization
• Rear Camera: 64MP Sony primary sensor
• Front Camera: 13MP selfie camera
• Battery: 5,000mAh with 33W fast charging
• Durability: IP64 rating for dust and splash resistance

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Lava Play Ultra Price and Availability

Although Lava has not revealed the exact price of the Play Ultra, industry reports suggest it will fall under the ₹20,000 segment, positioning it against other budget gaming smartphones in the Indian market. With this aggressive pricing strategy, Lava aims to make high-performance gaming accessible to a wider audience.

The phone will officially launch in India on August 20, 2025, and will likely be available through both online and offline channels soon after.

What to Expect from the Play Series?

Lava’s Play series aims to strike the perfect balance between gaming power and everyday usability. With stylish design, immersive visuals, and durability, the Play Ultra is expected to cater to both gamers and mainstream users. The company has hinted that more models under the Play series will arrive later this year, each promising better hardware, optimized graphics performance, and affordability.

Final Thoughts

With the Lava Play Ultra, the brand is entering a new domain—gaming smartphones—where performance often comes at a premium. By pricing the device under ₹20,000, Lava is positioning itself as a strong competitor to established brands, aiming to capture the attention of India’s fast-growing mobile gaming community.

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