Apple has officially scheduled its highly anticipated iPhone 17 series launch event—dubbed the “Awe-Dropping” keynote—for 9 September 2025 at 10:30 PM IST, hosted from the Steve Jobs Theatre in Cupertino. The lineup will consist of four models: iPhone 17, iPhone 17 Air/Plus, iPhone 17 Pro, and iPhone 17 Pro Max.

For Indian customers, pre-orders open on 12 September, and the sale begins on 19 September 2025.

Models, Design & Colours: What to Expect

Model Highlights

• iPhone 17 (base model)
  
• iPhone 17 Air (or “Plus” in some leaks)—a remarkably thin, lightweight design replacing the Plus line
  
• iPhone 17 Pro
  
• iPhone 17 Pro Max, the top-tier flagship
  

Colour Options & Design Hints

The event invite’s color palette, blending dark blue and orange shades, may signal new hues for the Pro series: black, white, gray, dark blue, and bold orange. The standard iPhone 17 could come in black, white, pewter grey, green, pink, and light blue.

Innovative Design Features

• iPhone 17 Air stands out as the thinnest iPhone ever, possibly just 5–5.5 mm thick, with a titanium frame and a 6.6-inch display.
  
• Pro models may adopt aluminum frames, a shift from titanium, with a horizontal camera bar replacing previsous designs.
  
• Rumoured new vapour chamber cooling system hinted by the event’s thermal-inspired logo.
  

Performance, Displays & AI Features

Chips & Performance Upgrades

• Standard and Air models to run on the A19 Bionic chip; Pro and Pro Max may feature the enhanced A19 Pro chip with up to 12 GB RAM.
  

Display Enhancements

• All models are expected to feature 120 Hz LTPO OLED displays with Always-On support; Pro models may include ProMotion 120 Hz panels for smoother visuals.
  

AI & Software

• Ships with iOS 26, packed with AI-driven enhancements like smarter Siri responses, personalized tips, live call translation, and a new “Liquid Glass” UI.
  

Cameras & Cooling

• iPhone 17 Pro & Pro Max: Enhanced camera setups with periscope telephoto lenses, up to 8× optical zoom, and 8K video recording.
• Front Camera Upgrade: All models are rumored to include a 24 MP selfie camera.
• Pro Max is expected to be priced around ₹1,64,990 or higher.
  

Expected Prices in India & Timeline

Model	Expected Price (INR)
iPhone 17	₹79,900 – ₹89,900
iPhone 17 Air	₹95,000 – ₹1,05,000 (approx.)
iPhone 17 Pro	₹1,29,900 – ₹1,35,000
iPhone 17 Pro Max	₹1,64,900 – ₹1,70,000

iPhone 17 Series Comparison Table

Feature	iPhone 17	iPhone 17 Air / Plus	iPhone 17 Pro	iPhone 17 Pro Max
Launch / India Sale	9 Sept 2025 (Global) → 19 Sept in India	Same	Same	Same
Display	6.3″ OLED, 120 Hz	6.6″ OLED, 120 Hz (no ProMotion)	6.3″ LTPO OLED, ProMotion 120 Hz	6.9″ LTPO OLED, ProMotion 120 Hz
Build / Design	Aluminum frame, refined design	Ultra-thin (5.5–5.6 mm), titanium-aluminum alloy	Aluminum frame, rectangular camera array	Same as Pro with larger footprint
Chip & RAM	A19 Bionic, 8 GB RAM	A19 Bionic, 8 GB RAM	A19 Pro Bionic 3nm, 12 GB RAM	A19 Pro Bionic 3nm, 12 GB RAM
Rear Cameras	Dual (48 MP + 12 MP ultrawide)	Single 48 MP rear camera	Triple 48 MP (wide + ultrawide + periscope)	Same as Pro, periscope telephoto, up to 6× optical zoom
Front Camera	24 MP	24 MP	24 MP	24 MP
Video Capabilities	—	—	8K video recording potential	8K video recording
Battery & Charging	Standard battery (~iPhone 16)	~2,900 mAh, ultra-thin design, battery case accessory combo	Improved with vapor chamber cooling	Largest battery (~5,000 mAh), 35+ hrs video playback
Cooling & Connectivity	—	—	Vapor chamber cooling, Wi-Fi 7, reverse wireless charging	Same as Pro
Colours	Black, White, Grey, Green, Pink, Light Blue	Similar palette	Black, White, Gray, Dark Blue, Orange	Same as Pro
Estimated Price (India)	₹79,900	₹89,900–₹99,900	₹1,34,999 (12 GB/128 GB)	₹1,64,900+

Deeper Specifications Breakdown

1. Display & Design

The entire iPhone 17 lineup adopts 120 Hz OLED panels. Pro models step up with LTPO OLED + ProMotion, enabling efficient adaptive refresh rates and smoother visuals. The iPhone 17 Air is particularly notable — just 5.5–5.6 mm thin, powered by a titanium-aluminum frame for strength and style.

2. Performance (A19 vs A19 Pro)

All models are upgraded to the A19 Bionic chip, with Pro variants using the A19 Pro built on TSMC’s 3 nm process. Expect efficiency gains, boosted graphics, and AI enhancements like real-time transcription and smarter AI features.

3. Cameras & Video Recording

Pro and Pro Max stand out with a triple 48 MP camera array including periscope telephoto for up to 6× optical zoom and 8K video support. Mechanical aperture tweaks may offer depth-of-field control. Front cameras across the range get upgraded to 24 MP, improving selfie clarity.

4. Battery, Charging & Cooling

• Air: Small ~2,900 mAh battery, but ultra-thin form. Apple may offer add-on battery cases.
  
• Pro Max: Massive ~5,000 mAh battery offering over 35 hours of video playback.
  
• Pro variants: Feature vapor chamber cooling to optimize thermals, alongside Wi-Fi 7 and reverse wireless charging support.
  

Also Read: Apple Confirms iPhone 17 Series Launch: Date, Models, Features, Price in India

iPhone 17 Series FAQs

Q1. What is the iPhone 17 Pro Max launch date?
It’s scheduled for 9 September 2025, with the Indian sale starting on 19 September 2025.

Q2. What will be the iPhone 17 Pro Max price in India?
Estimated around ₹1,64,990 or above, depending on configuration.

Q3. What models are included in the iPhone 17 lineup?
The series includes iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.

Q4. What is the iPhone 17 release date in India?
Pre-orders open 12 September 2025, with sales starting on 19 September 2025.

Q5. What’s new about the iPhone 17 Air?
The iPhone 17 Air is Apple’s slimmest phone yet (around 5–5.5 mm thick), with a 6.6-inch display, titanium frame, and lighter build.

Q6. Which colors will be available across iPhone 17 models?

• Pro & Pro Max: Black, White, Gray, Dark Blue, Orange
  
• iPhone 17: Black, White, Pewter Grey, Green, Pink, Light Blue.
  

The iPhone 17 series is shaping up to be one of Apple’s boldest launches; packed with immersive AI features, pro-grade cameras, vibrant new colors, and unprecedented design tweaks. Ready to see which model suits you best?